Adam Cullen

With deep sadness we wish to advise our clients of  the passing away of Adam Cullen. Our heartfelt condolences to all of his family and friends. He was a wonderful artist and we have great memories of his "Blood , Sweat and Tears" exhibition at our gallery.

Excerpt from the ABC story about Adam Cullen exhibition of the NSW Waratah's portraits called "Blood Sweat and Tears" at the Marlene Antico Gallery in 2005

The New South Wales Waratahs are going to graphic ends to promote their Super 12 rugby campaign, using the blood, sweat and tears of their players. The Waratahs, the chronic under-achievers of Australian rugby, have devised a promotion campaign with their advertising agency through a series of paintings created by 2002 Archibald prize-winning artist Adam Cullen.

The NSW Rugby Union said Cullen used actual player blood, sweat and tears to create the artistic interpretations of five Waratah players. "Its a pretty bold campaign but one that I support because of the message it sends," Waratahs skipper Chris Whitaker said at the media launch. "It's definitely different but blood, sweat and tears really sums up what being a Waratah means."

Advertising agency Saatchi & Saatchi Sydney said it wanted to express a bold commitment to make the promotion campaign eye-catching and successful. "We wanted the ads to explode off the page", the agency's art director Peter Buckley said. "So we approached Australian contemporary artist Adam Cullen to paint portraits of Waratah players using their bodily fluids."

The paintings are to be auctioned with the proceeds going to charity, and are part of the Waratahs' advertising and marketing activity for 2005 under the slogan 'playing hard since 1874'. "We wanted to get this across to [the] New South Wales rugby-loving public, to get some idea of the effort that the guys are putting in to succeed," said Paul Mendham, senior account director at Saatchi. "The campaign is about this effort, 'the blood, sweat & tears', metaphorically and literally."


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